IVG is a name anyone who has spent time around UK vaping will recognise. The brand spent years building a reputation for loud, unapologetically sweet e-liquids, then rode the disposable wave with the IVG Bar before the format was legislated out of existence. What is left in 2026 is, in our view, a more interesting proposition than the throwaway bar: a tidy set of rechargeable pod kits and a deep bench of bottled nicotine salts. This IVG review looks at the legal range as it stands today, judged on flavour, everyday usability and value.

One-line verdict: IVG remains a flavour-led brand with few rivals at the sweet and dessert end, and the move to refillable-style pod kits has kept it relevant, though the prefilled format carries a small price premium over bottled salts and the sugary house style will not suit everyone.

First impressions

The first thing to clear up is what IVG actually sells now. The IVG Bar, the single-use device that put the brand in front of a mass audience, disappeared along with the UK ban on disposable vapes that took effect on 1 June 2025. It is no longer a legal product, and any listing still offering one should be treated with suspicion. In its place sit two compliant categories: the IVG Pro and IVG Air rechargeable pod kits, which run on replaceable prefilled pods, and the wider family of IVG nicotine salts and shortfills sold in bottles.

Picking up a Pro or Air kit for the first time, the impression is one of familiarity rather than novelty. These are pocket-sized devices built to feel like the bar they replaced. The draw is tight, activation is automatic on most models, and the flavour line-up leans on the same names IVG made its reputation with, so for anyone stepping across from a disposable the learning curve is close to flat. What changes is the back end: a battery that recharges over USB-C and a pod that clicks out and is swapped rather than the whole unit going in the bin.

Design and everyday use

The hardware is a two-part system. You buy a device, which is the rechargeable battery and pod housing, and keep it running with prefilled pods that you replace when they run dry. The Air sits at the slimmer, lighter end and suits people who want something discreet. The Pro carries a slightly larger body and battery for those who would rather charge less often. Both share the same pods, so the choice is largely about size and stamina rather than capability.

In daily use the kits are undemanding, which is the point. There are no wattage menus, no coils to seat by hand and no bottle to drip from. The pods are sealed 2ml prefilled units, capped at the UK legal maximum, in 10mg and 20mg nicotine salt. Most are draw-activated, so you inhale and the device fires with little lag. Charging uses the same USB-C cable as a typical phone, and the battery and pod rarely empty in step, so you will occasionally swap a spent pod while the battery still holds charge.

The trade-off is one of openness. This is a closed system, so you are confined to IVG's own flavours and cannot fill the pods yourself. If total flavour freedom and the lowest running cost matter most, a fully refillable kit with bottled liquid will undercut any prefilled-pod arrangement. The Pro and Air sit between disposable-style convenience and full refillable control, and for many people that compromise lands in the right place.

Flavour: the IVG signature

This is where IVG earns its keep. The brand has been formulating flavours for the best part of a decade, and that experience shows in recipes that are richer, more layered and more consistent than much of the newer competition. The house style is sweet, and at the dessert end it is sweet with intent. If you want a vape that reads like a bakery counter or a handful of pick-and-mix, this is the range that does it best.

Broadly the catalogue falls into a few camps. There are ripe, juicy fruit blends that tend towards the candied rather than the tart, often layering berries or stacking tropical notes. There are iced versions of those fruits, where a cooling note cuts through the sugar, making them the closest IVG gets to an all-day, palate-resetting vape. There are soft-drink and fizzy profiles, where cola and energy-drink style recreations carry a sherbet-like edge. And then there is the heart of the brand: the dessert and confectionery blends, the custards and creamy puddings and sweet-shop throwbacks that fans seek out by name.

Our honest read is that IVG is good across the board and genuinely exceptional at the sweet end. If you want clean, true-to-life single fruits with a sharp edge, the brand can deliver but it is not the obvious first choice, because even its fruits tend to arrive sweetened. A sensible starting pair is one dessert flavour plus one iced fruit as a fresher everyday option. The same flavour names recur across pods and bottles, so once you know what you like, moving between formats is straightforward. The wider selection is on our e-liquids page.

Pods, salts and running cost

IVG runs on two parallel tracks. The prefilled pods are the convenient route: a small one-off outlay on a device, then ongoing spend on pods as you go. The bottled nicotine salts are the value route: a 10ml bottle decanted into a refillable kit works out cheaper per millilitre the more you vape. Both are fully legal, since the pods sit inside the 2ml cap and the salts are capped at 20mg, the UK maximum.

As a rough guide for 2026, a pod kit device typically lands around the £8 to £10 mark, and a 10ml bottle of nicotine salt around £3 to £4. These figures move with retailer and offers, so treat them as approximate. The salts come in 10mg for a lighter hit and 20mg for something closer to what most ex-disposable users expect. If you are unsure, our nicotine strength guide walks through how to match strength to the way you vape.

The plain arithmetic is that bottled salts are the cheaper way to run IVG over time, while the prefilled pods buy simplicity at a modest premium. A heavy daily user will save by refilling from a bottle; a lighter or convenience-minded user may decide the no-fuss pod is worth the few extra pence.

What we like

The flavour is the headline, and it is no exaggeration. IVG's depth in sweet and dessert profiles is among the best on the UK shelf, and the consistency from batch to batch is reassuring once you find a flavour you like. The catalogue is broad enough that almost any profile exists in some form, and the overlap between pods and bottles means you are not forced to choose a format before a flavour.

We also rate the clean transition into the post-disposable market. Where some bar-era names floundered, IVG had a serious e-liquid pedigree to fall back on, and the Pro and Air kits are an easy, legal step for anyone leaving a banned disposable behind. The 20mg salts deliver a smooth but present hit, and the low entry price makes the brand cheap to sample.

What to keep in mind

The sweetness that fans adore is the same thing that will put some people off. Across much of the range the sugar is dialled high, and anyone who prefers clean, tart fruit or a simple tobacco or menthol profile may find a lot of IVG cloying as an all-day vape. The sweeter recipes also tend to wear coils faster.

The closed pod system is worth naming: you are locked into IVG's own flavours and cannot fill the pods yourself. The hardware is dependable rather than groundbreaking. And the prefilled pods, while convenient, cost more to run over time than bottled salts. None of these are dealbreakers for the audience IVG suits, but they are the honest edges of the package.

The verdict: who it's for

IVG is a strong, specific recommendation rather than a universal one. If you have a sweet tooth and a vape that tastes like custard, confectionery or fizzy cola appeals, the brand should sit near the top of your list, because flavour is where it excels. It is also a natural pick for anyone moving off a banned disposable who wants the same easy, draw-activated, nicotine-salt experience in a legal, reusable form, and for people who like running prefilled pods for convenience while keeping bottled salts on hand for value.

Look elsewhere if you prefer clean, true-to-life fruit or simple tobacco and menthol, if you want the lowest running cost, or if you are a dedicated sub-ohm cloud chaser better served by specialist hardware. For the right adult vaper, though, IVG remains one of the more compelling flavour-led options on the market. Pick a dessert flavour to see it at its best and add an iced fruit for everyday use. The full range is in our store, and IVG sits alongside our other picks in the best e-liquid brands 2026 roundup.

Questions, answered

Is IVG still legal to buy in the UK?

Yes. The current range, meaning the Pro and Air prefilled pod kits plus the bottled nicotine salts and shortfills, is fully legal. Only the old single-use IVG Bar disposable is no longer permitted, having been removed from sale by the UK disposable ban on 1 June 2025.

What happened to the IVG Bar disposable?

It was a single-use disposable, and single-use disposables were banned across the UK on 1 June 2025. It is no longer legal to sell, so IVG replaced it with rechargeable pod kits and an expanded bottled range. If you see an IVG Bar disposable for sale today, treat it as a red flag and avoid it.

Are the IVG Pro and Air pods refillable?

They use replaceable prefilled pods rather than pods you fill yourself. You swap a spent 2ml pod for a fresh one and recharge the device over USB-C. Because it is a closed system, you are limited to IVG's own flavours. If filling pods with your own liquid matters, a fully refillable kit is the better route.

What nicotine strengths does IVG come in?

The pods and 10ml nicotine salts are typically offered in 10mg and 20mg, with 20mg being the maximum allowed under UK law. Our nicotine strength guide can help you choose the right one for your device and habits.

Is the prefilled pod or the bottled salt better value?

Bottled salts work out cheaper per millilitre over time, which suits heavier users, while prefilled pods cost a little more in exchange for convenience. Pod kit devices sit around £8 to £10 and 10ml salts around £3 to £4, though prices vary by retailer.

Vape EU sells to over-18s only. Nicotine is an addictive substance. This article is general information, not health or medical advice. Prices are approximate and vary by retailer.

Frequently asked questions

Is the IVG Bar disposable still legal to buy in the UK in 2026?

No. The IVG Bar was a single-use disposable, and single-use disposables were prohibited from sale across the UK under the legislation that took effect on 1 June 2025. Any listing still offering an IVG Bar today is either old stock being moved unlawfully or a counterfeit, and should be avoided. The compliant replacements are the IVG Pro and IVG Air rechargeable pod kits and the bottled IVG nicotine salts and shortfills.

What is the difference between the IVG Pro and the IVG Air pod kits?

Both are rechargeable, two-part pod systems that share the same prefilled 2ml pods, so the flavour line-up and pod fitment are identical. The Air sits at the slimmer, lighter end and is built for discreet pocket carry, while the Pro carries a slightly larger body and bigger battery for longer stints between charges. The practical choice comes down to size and stamina rather than capability or flavour access.

Can you refill the IVG Pro and Air pods with your own e-liquid?

No, the Pro and Air operate as a closed system using sealed, prefilled 2ml pods that you swap when empty rather than refill. You are limited to IVG's own range of pod flavours, and the device recharges over USB-C between pod changes. If filling pods with bottled liquid matters to you, a fully refillable kit paired with IVG's bottled nicotine salts is the better route.

What nicotine strengths are IVG pods and nicotine salts available in?

IVG prefilled pods and 10ml nicotine salt bottles are typically offered in 10mg/ml and 20mg/ml, with 20mg being the maximum nicotine strength permitted under UK Tobacco and Related Products Regulations. The 10mg option suits lighter users or anyone stepping down, while 20mg is closer to what most ex-disposable vapers expect from a pod. Our nicotine strength guide explains how to match the figure to your device and how often you draw.

Are IVG prefilled pods or bottled nicotine salts better value for money?

Bottled nicotine salts work out cheaper per millilitre over time and suit heavier daily users who do not mind refilling a pod themselves. Prefilled pods cost a little more per millilitre in exchange for sealed, no-mess convenience and consistent flavour delivery. As a 2026 rough guide, a Pro or Air pod kit device sits around 8 to 10 pounds and a 10ml bottle of IVG nicotine salt around 3 to 4 pounds, though both move with retailer and promotions.

What flavours is IVG best known for in its e-liquid range?

IVG is best known for its sweet and dessert profiles, including custards, creamy puddings, sweet-shop throwbacks, fizzy cola and energy-drink style recipes, and candied fruit blends, often with an iced version that adds a cooling note. The brand's depth at the sweet end is among the strongest on the UK shelf, while its single, true-to-life tart fruits are competent rather than category-leading. A sensible starting pair for a new IVG user is one dessert flavour plus one iced fruit for everyday rotation.

Is IVG a good brand for people switching from a banned disposable vape?

Yes, IVG is one of the more natural switches for anyone leaving a disposable behind, because the Pro and Air kits are draw-activated, pocket-sized and use 20mg nicotine salt pods that mimic the bar experience closely. The flavour line-up reuses the names IVG built its reputation on, so the learning curve is close to flat. The key change is the back end: a USB-C rechargeable battery and a pod that clicks out and is swapped, rather than the whole unit going in the bin.

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